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Search Engine Optimization Copywriting: How Themed SEO Content Differs From Regular SEO Writing

Since Google’s Panda Update back in February of 2011, webmasters have been moving away from keyword density driven content to themed content. If you’re a freelance SEO content writer and haven’t started providing this type of copy to clients, you could be doing them a big disservice. Here we discuss why.

FYI, you can charge more for themed SEO articles – anywhere from $50 to $75 per article on the low end, on up to a few hundred dollars on the high end.

Why “Regular” SEO Web Content is No Longer Good Enough

In order to get rid of a lot of MFA (made for AdSense sites) – many of which were set up by spammers just to get clicks on those Google ads – Google cracked down on keyword-density driven content. You know, those short, spammy articles that repeat the same keywords over and over again just to rank high in search engines.

A search engine’s job is to return the most relevant, “quality” results to web surfers. And by and large, most keyword-stuffed articles just don’t do that. Many are nothing more than general info you can find all over the web – with the relevant keyword stuck in over and over again.

In order to prevent this, in its Panda Update, Google dumped a lot of sites that had this type of content in favor of those that followed what I call their “SEO writing guidelines.”

These guidelines could be deemed the foundation of writing themed SEO content. As an aside, I reference Google here because it’s by and large the most popular search engine. FYI, the three largest ones are Google, Bing and Yahoo!

What Exactly Is Themed SEO Content Writing?

Instead of focusing a specific keyword phrase, for example, themed web content focuses on a myriad of keyword phrases – in the same article.

Remember, search engines are just robots, they’re not human. So, they if they read a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers. And this is what themed SEO content is all about. It helps search engines accurately discern what a piece of content is all about — and keeps keyword stuffed content from rising to the top of search engine results.

The Difference between a Themed SEO Article and a Regular SEO Article

Let’s explain by way of an example. Let’s say you write a blog about homemade apple pies and you write a post about how to make an apple pie. Some of the “keyword” phrases that search engines would expect to find in that post are how to bake apple pie, apple pie recipe, make an apple pie, how to make a apple pie from scratch, etc.

See how there are many different ” keyword phrases” there are and how they’re all interrelated? Conversely, a keyword-stuffed, SEO article on this topic might just have the phrase “apple pie recipe” repeated over and over again.

Because themed SEO web content takes longer to write – and tends to rank higher in search engine results – as an SEO writer, you can charge more for it – a lot more.

SEO Content Writing and Article Marketing Tips

SEO content writing is the art of writing content for your website and blog. The article marketing tips provided here will enable you to combine effective SEO content with a powerful advertising and linking technique that Google likes. First some definitions.

What is SEO Content?

SEO is short for ‘search engine optimization.’ It is critical to your online success that the individual pages on your website and blog are easily scanned by search engine algorithms and that they provide the data essential for indexing, and then the content for an actual listing. It is not the objective here to explain how search engines work and the differences between indexing, listing and ranking – though I will give a brief explanation later.

Let’s just say that these latter three items of vocabulary are presented in increasing order of desirability. Your page cannot be listed without it being indexed, and cannot achieve a high ranking without being listed. I will be using Google as an example of a search engine here because it the most important by far.

Effective SEO content writing can get your web page indexed. Whether it is listed, and the ranking it achieves in that listing, depends not only upon your content, but also on your promotional techniques such as article marketing. Others include author rank (making sure your name is associated with everything you publish online,) social networking activity (particularly with Google+) and links back from other authoritative web pages.

SEO Content Writing

The entire topic of search engine optimization cannot be covered with one article. It will take many articles to explain the workings of SEO in general. This is restricted to SEO content writing, which refers to the content within the ‘body’ section of your web page HTML or source code.

A large part of SEO also lies in the ‘Meta’ data contained in the ‘Head’ section of the source code. The word ‘Meta’ has many meanings, but here it means ‘related to’ or ‘about.’ The Meta data offers information relate to the content of the web page. Examples include the ‘description’ of the content, ‘keywords’ used and the ‘Title’ of the page.

Such data will be displayed on your listing in Google. The title of your Google listing is the content of your ‘Title tag.’ The description is what you write in your ‘Description Meta tag’. In other words, while readers of your web page or blog see only the SEO content writing between the two ‘BODY’ HTML tags, Google users will see only what is contained in your Meta data, between the two ‘HEAD’ tags – until they click the published link when they will see your ‘BODY’ information.

SEO content writing is about providing as relevant information as possible to the subject of your web page. Google judges each page/post in your website or blog on its own merit. Here is what happens when somebody carries out a web search.

How Search Engines Work

When you create a website, and persuade Google to ‘spider’ or ‘crawl’ it, the complex statistical mathematical formula known as an algorithm or robot (Googlebot) will scan the entire content of your site. It will then index the URL of each web page according to its content.

When somebody carries out a search using Google, the listing algorithm with establish the relevance of your web pages to that search term using its latent semantic indexing (LSI) algorithm. This will use the keywords you have used in your SEO content writing and the semantic relevance of your vocabulary.

The overall ranking algorithm will then rank your page according to this information in addition to a large number of other factors (e.g. Meta data.) Your ranking is where you are listed in Google’s search results pages for that search term (keyword.)

SEO Content Writing and Google Ranking

By writing about your topic in a natural way, and avoiding excessive use of keywords, SEO content writing can help you attain a Page #1 listing – or top 10 ranking. That is only for the one search term used by the person seeking information. If they use another term, then your ranking might be different since the algorithms will be using different data.

By using professionally written web content, you can maximize the chance of your web page or blog post being listed for any particular keyword. Some of the better SEO content writing services will also check your source code and offer you advice on how to improve your Meta data.

Article Marketing Tips

Article marketing involves writing articles on the topic of individual pages of your website and then submitting them to publications that specialize in web content. There was a time when some such directories published anything offered to them, irrespective of quality. The Google Panda indexing algorithm update delisted content from many of these directories or ‘content farms.’

It was believed by some that article marketing was then dead – but far from it! It is stronger than ever, because the better directories tightened up on their publication criteria. Try to get bad grammar or spelling past Ezine Articles reviewers and you will hit a brick wall!

Of all the SEO content writing and article marketing tips you should take, the main two are to make sure your article contains writing of a very high standard, and that your SEO content is 100% relevant to the topic of the page you are promoting in your resource. Any less and you will fail.

Merits of Outsourcing SEO Content Writing Services

The internet today is a marketing tool impacting the success of your organization and promotion techniques. With SEO, you can efficiently optimize your online website to get more customers. There are numerous methods in which a small company can grow and one of them is outsourcing. The advantages of outsourcing SEO content creation are different and today it has really changed into a trend.

There are different SEO companies that help companies with a website rank really well on Google and benefit from more visitors. SEO companies do various offsite and onsite SEO services to be able to optimize a web page. Article writing performs a vital role on search engine optimization. It is a specific area and needs professional and certified people. The best approach for SEO companies is outsourcing content creation solutions.

Professional content creation companies have well-experienced SEO authors who know well every single about article writing. They could create a wide range of SEO content such as SEO content, SEO blogs, announcements, and any content too. All you need is to provide them keywords and website name and they’ll provide you with well-written, keyword-rich content. Writers also learn how to do keyword-research independently so providing a keyword list isn’t mandatory.

SEO companies are now actually outsourcing content creation to trusted composing companies since it is cost efficient. Moreover, these companies have many individuals who are proficient in English and can quickly create good SEO content just apt to entice more organic traffic.

SEO companies have professionals skilled in various article writing niches. Hence, article writing solutions are being outsourced to professionals in big numbers. It has various benefits. With excellent quality content solutions, your web page is assured of getting top ranks in searching engine optimization.

By outsourcing SEO content creation solutions, SEO companies do not need to worry about the quality of content or having a different a section of content writers. SEO companies can make sure that they get excellent quality content promptly to significantly help in providing high-quality SEO solutions with their customers.

There’s a wrong notion that in-house SEO costs less as compared to outsourcing Content writing solutions. Choosing authors and editors end up being pricey in the long run. For this reason outsourcing is the choice of all SEO companies. This decreases a lot of the content work complications and SEO experts can focus on the core SEO sections. They are able to manage the task professionally and implement various methods to boost your company.

When outsourcing SEO Content composing services, you must always take quotes from 4-5 companies. You must also ask work examples and consult about their experience. If you need bulk SEO content on a daily basis, you can choose different SEO companies.

What You Need to Quickly and Easily Outsource SEO Content Writing

Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.

Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.

SEO content development is more important than ever

It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.

According to the Wikipedia SEO content definition:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for us all.

Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.

Is “outsource” an evil word, then?

Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?

Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.

Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.

It used to be that you could just write keyword rich content and rank well

You know what those look like:

“Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website.”

Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.

Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.

Keyword stuffing is dead.
Indiscriminate backlinking is dead.
Deceptive methods are dead.
But SEO is alive and kicking harder than ever, especially with LSI.

LSI isn’t a drug, but it’s a cure.

Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.

So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.

This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – because it uses the actual phrases that a real person would use.

3 reasons why you need outsourced content:

1. It keeps your content writing fresh

Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.

2. Content writing for social media has gone SEO as well

Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:

Your content is great and
They can find your great content

A good SEO Content Writer hits both targets.

This goes for content writing for Facebook, Google+, blogs – everything.

3. Premium content is even central to video – which is skyrocketing in importance

Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be SEO copy.

What do you need to successfully outsource?

1. A well-defined workflow, eg, a website into which you simply plug and play solid content

2. A willingness to benefit from a world of top talent – not just what can be found in your particular geographical location

3. Expert SEO Content Writers who are well versed with what works in SEO today

There’s a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s search engine algorithms, whereas general writing is not.

Additionally, for English content, you want to make sure that you hire English-speaking writers. Native English-speaking writers can give you an edge that non-native speakers can’t.

Sidebar: Are you a Web design or SEO agency?

Do you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.

Let’s say that you offer a complete marketing solution for online. This would include web page content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a designer for the website design, a webmaster to handle the hosting, a marketer to oversee the advertising campaigns and a writer to provide copy for the Web assets.

It pays to have a dedicated professional in each role; with outsourced SEO services, you can afford to hire a dedicated SEO Content Writer, not just general purpose writers.

To outsource successfully, outsource it to a professional, not a pretender

When you outsource content writing services, make sure you contract a supplier who provides premium online writing, not “content mill” hash. Your content reflects your company – and your clients.

Outsourcing to an SEO dedicated content writer can make the difference between having content that is loved by both people and search engines – or content that is simply fluff. A professional knows the tips to SEO content that converts.

Alpha Lim writes solid SEO content at #MpCoPy.

- We provide premium SEO copywriting services for companies looking to outsource online content quickly and easily.

- Our content is solid, with LSI Keyword Research undergirding Persuasive Copywriting techniques.

- We do not compete with two-dollar-per-article low cost writing content mills. Quality suffers with low cost. Or, more pithily, “You do get what you pay for.”